Television and media analyst James McQuivey of Forrester says there are two ways for Google to get onto your television set. One is to create a Google TV channel. YouTube , which is owned by Google, has reportedly considered creating a TV channel comprised of videos from its Web site.

But a linear channel is bound to fail because there is so much programming on television already, McQuivey says.
The other possible approach for Google, McQuivey says, is to create a proprietary box, like the Apple TV, or to partner with a cable TV provider to connect cable set-top boxes to Google video offerings on the Internet, mainly YouTube.

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http://www.digitmag.co.uk/

Google, Online Ad Giant, Looks at Radio and TV

If there were any doubts about the scope of Google’s ambitions in the advertising world, one of its recent job postings should dispel them: It seeks a “head of national TV sales” to help build “a world-class national TV advertising sales team.”

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http://www.nytimes.com/