9. Don’t overlook really simple, small suggestions.
They could be the golden key. I think we all have the tendency to dismiss smaller, subtler ideas. People will even say, “Yeah, we already know that.” but months will roll by without making those changes. The small, ‘unsexy’ things will often be put to the backburner for the big ideas. It’s a big mistake. Sometimes it’s just moving a link 50 pixels to the right that makes the biggest impact.
I think I’ll prepare some billboards with these 12 facts as an eye-opener for the people at work… Especially n° 10 could be a shock to some guys.
Check out HorsePigCow’s “How to Receive & Integrate Customer Feedback”: