Kill the gun

Choice FM take the issue of gun crime very seriously, that’s why we launched the “Peace on the streets” campaign as gun violence effects some parts of the young urban community that we interact with in the UK, the powerful message that the “Kill the Gun” advert makes is that it not glamorous to carry a gun, it’s not a toy or you can never be protected by carrying a gun, in the end gun violence destroys young lives and showing this advert during the summer months will hopefully put this message in the forefront of young minds when they are confronted by peer pressure or conflict situations.

This is what to the point marketing is about. Impressive. Campaign by amvbbdo for Choice FM:
http://www.choice-fm.co.uk/