Unflinching Triumph

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Unflinching Triumph, a recently released movie, explores the little-known subculture of Professional Staredown contests (aka Staring Contests).

The great thing about conferences is the rediscovery of things you might have forgotten. Erwin from These Days mentioned this Unflinching Triumph today to illustrate the power of storytelling in marketing (or was it marketing in storytelling). I saw most of this movie a few months ago, but I never knew it was an ad for Red Bull. Stunning!

Enjoy it at:
http://www.unflinchingtriumph.com/